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National Media Review

What a National Media Review Had to Say about SharkTV

• Ranks among the top media buying agencies in the country
• Excels at saving money for clients
• Regularly delivers media costs well below industry averages
• Achieves quality media schedules nationwide
• Consistently exceeds target goals

Accenture Conducts National Media Review Audit

The media audit was conducted by Accenture, a leading provider of management consulting services worldwide. Accenture consults clients in over 200 cities and 52 markets around the world, serving the vast majority of Global 100 and Global 500 firms. Accenture’s accredited media operations group conducted the performance analysis of SharkTV based on a year’s worth of media schedules in 89 markets nationwide.*

Media schedules planned and placed by SharkTV were thoroughly audited for cost, quality, performance, delivery and achievement of goals. SharkTV’s results scored in the top percentile in every aspect – an achievement putting SharkTV in the highest category of media buying agencies reviewed nationwide. SharkTV's ability to deliver substantial savings on media rates exceeded even Accenture's benchmarks. Average media rates delivered by Shark scored far better than industry averages.

SharkTV Saves Clients Money While Delivering Quality and Quantity

The study showed SharkTV’s exceptional cost savings were achieved while still maintaining schedules running on the strongest networks, in quality programs and with good spot dispersion throughout the dayparts. Along with cost, every other element of a media buy was evaluated, including Program, Stations, Daypart Mix, Number of Spots and Dispersion of Spots. In all of these benchmarks, SharkTV received excellent performance reviews and consistently exceeded target goals. The results rank Shark as a Top Media Buying Agency.

The Bottom Line

Every media agency claims they can do it better, cheaper, faster.
Not everyone has the national media audit to prove it. Shark does.

Find out how the SharkTV system can benefit you. Call or fill out our contact form to learn more.

We’ll show you exactly how a SharkTV buy compares to your current media placements.

*2009 Media Audit/Analysis