Case Studies

Results with Shark

Switching from a traditional media buy to the Shark system delivers substantial benefits to your media ROI. Here are just some of the results our clients achieved by making the switch:

Contact the media specialists at Shark to find out more about the examples below and how the Shark system could make a major impact your next media buy.

Major Retail Chain Saves Over 40% on Media Costs

A major retail chain, advertising in over 90 markets nationwide, switched from a top traditional ad agency to Shark and the results were a cost savings of over 40% on annual media buys that were the same (or better) than what they had been buying before. This allowed them to add advertising in new markets and more weight in competitive markets…for no increase in media budget.

From 5 Markets to 14….For the Same Budget

When a new fresh food brand product launched using a top-rated traditional ad agency – they could only afford to buy television in 5 markets. After they switched to Shark, that same budget covered 14 markets and doubled their Primetime exposure. This resulted in a substantial increase in sales from the extra TV weight they could run for the same budget.

Brand Product Hits Record-High Awareness Levels

This brand product client ran Awareness Level Testing before/during/after Shark campaigns and saw record-high awareness levels, normally only seen in long-established, much bigger brands. Their Brand Awareness using Shark far surpassed levels reached on previous campaigns with the same creative.

Sales Calls Increase Over 50% for Healthcare Company

When a Healthcare company advertising for patients switched from a traditional media agency to Shark, their calls increased over 50% immediately.

More Acquisitions Made Possible by Advertising Cost Savings

A manufacturing company that buys “distressed” brands to re-market them has stated that they can pay a premium to buy a brand because they save so much money on the advertising by using the Shark system.